Need for Recognition

People need their positive efforts to be seen and acknowledged. When someone explicitly points out the value or impact of what we’ve done (“You did X, and it really helped Y”), it reinforces that behavior and motivates us to continue it. The need for recognition may drive us to communicate our may result or successes, seek feedback or evaluations, and to formally credit and thank others’ contributions in public or visible ways. In workplaces, for example, a culture of recognition – where achievements are routinely highlighted – has been found to boost employee engagement and reduce turnover, because individuals feel appreciated and connected to the organization’s success (see Gallup’s research on the high impact of recognition). Thoughtful recognition isn’t just a pat on the back; it specifically tells a person what they did well and why it mattered, which strengthens their commitment and satisfaction. In sum, by openly honoring contributions and outcomes, we energize people to keep putting in effort and we build loyalty, as everyone feels their part is noticed and valued.